With the changes in the awareness process among the society and adopting eco-friendly practices is just like a norm, it is amazing to see the fashion industry progressing towards responsible production and consumption more than ever before. The changes in the pattern of the clothing industry have created a massive boom on a positive note. Although it destroyed a lot of sectors, the pandemic has also had a positive impact where it has made us stay calm, realize and reflect on our consumption cycles, leading to the most effective system of aligning our shopping pattern from sustainable fashion marketplace and making us aware and informed on their sustainability initiatives. Under the big horizon of sustainability, we gladly observe that the fashion designers across the globe have initiated an adaptation to great practices like zero-waste policies, small-scale production and up-cycling.
One must initially understand the concept and reason to switch to sustainable fashion. Upcycling is the process of taking old outfits, fabrics or clothes and reviving or recreating them into new ensembles. It is an art of making your old outfits, and fashion wears trendy and more unique according to the modesty of the society. Up-cycling involves using a complete piece of overall existing garments. These processes are highly and appreciably sustainable as they generally reduce the waste that finishes up in landfills. In addition, the decreased requirement to produce fresh garments leads to less pollution and carbon emissions. Here are some of the sustainable labels that you should consider investing in up-cycling.
A Bengaluru-based sustainable fashion brand that focuses on making outfits in an ethical way for all body types. And it is visible in their outfit design as well. The brand is solely dedicated to working on creating a brand that grows ethically. That surely means all our fabrics are locally collected and manufactured. All the products are developed by a fair-trade manufacturing unit that encourages manpower and limits the damage of natural resources. The outfits are surely designed with great thought to produce little or no waste at all.
READ MORE: https://www.pomogrenade.com/
A Gujarat-based brand that works with an all-women artisans’ team uses kora cotton to design and make exclusive, comfortable and timeless clothing. They believe that “We are not a fashion brand! Fashion is a by-product.” And encourages sustainability in their fashion outfits. The brand aims to create the concept of the Indian capsule wardrobe. Although they tend to celebrate and cheer for the irregularities and imperfections, their 100 percent handstitched products use the minimum remnants from their atelier to the leftovers from stores and manufacturing units to set a goal of no waste behind.
READ MORE: https://www.raasleela.co.in/
An idea that is inspired to create a product development project initiated by Studio ABCD in Bengaluru, The Second Life is known for making stationery, gifting and utility products that are made from best out of waste or discarded materials such as old newspapers, discarded tyre tubes, discarded paper margins from printing presses, film and political posters, paper boards, waste coffee grounds and recycled felt. The initiate is truly sustainable and holds a remarkable approach in society.
READ MORE: https://thesecondlife.co/
A sustainable fashion brand based out of Surat that miraculously creates the patchwork. The post-production waste left after creating a product is used to create upcycled clothing for women through different patchwork techniques. Every patch is unique and amazing in its way.
READ MORE: https://refash.in/collections/patch-over-patch
Creatively and innovatively industry where designers have started building up a new definition of fabric transition from fast fashion to sustainable and ethical trends, innovating differently by befriending nature, all of us should take the initiative to move in a similar direction our planet and nature. From our leather-clad Edward collection, which is made surprisingly using scrap or waster leather, to our Cochin & Kochi Rattan collection, which puts its efforts to revive the handmade craft of Cane Rattan furniture, brands have started the process of incorporating sustainability in all their designs.
So, these are some of the forward-thinking Indian designers and brands that work beyond beautiful designs and focus on the qualities of fair practice, social responsibility and environmental goodwill because, for the, one man’s junk is another man’s art!
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