What is so important about a domain name?
Everything! It is possible to make the difference between getting active web traffic and staying in “browser paradise” where nobody can find you. A well-researched name can be crucial. If you want to be a successful Internet marketer, you must learn how to purchase a domain name.
Although it sounds simple, new website designers often neglect or misunderstand this step. You should choose a topic you are interested in, or an area you wish to market. Niche marketing is about finding niche markets that have a lot Google (or any other search engine) queries but not many matching domain names. Let’s focus on one area you might be interested in marketing, such as nurses scrubs. domain acquisition
It’s time to go to Google! Register at Google AdWords. It’s easy and free. The Webmaster Tools are also unbeatable. Log in after you’ve registered and then go to the heading “Opportunities”. The word “Keywords” is located on the left-hand side of the page. Click this to enter the area of your interest in “Find Keywords” box. One word or phrase per line is sufficient. For example, you could list nurses scrubs on one side and medical scrubs the other. Click “search” to wait for the Google elves’ magic.
Google will now show a range of search queries with information about how many global searches each phrase or word has had, and the level of competition. There are 50 results per page. You can save all 50 by clicking on the box beside the word “Keyword”. Or, you can click on the box again to go to the next page. Click the download button, and select “Selected” in the drop-down box. Click on the download button to open a box that says “Download Selected Keywords”. Click on the open button to open a detailed Excel Spreadsheet with all your keywords and phrases. Save by highlighting column A.
Further Research
It’s now time to choose a domain name that matches the keyword phrases or keywords Google has provided. This is your area of interest and Google has helped narrow it down. Log in to your Go Daddy account or create a new one. You can search for domain names using GoDaddy’s wonderful tool. After logging into Go Daddy, hover over the heading “Domains” and then click on “Bulk Domains Register”. The information will be removed by clicking in the box. Next, paste the phrases and keywords you have copied from Google search into the box. Then click the box “Search All TLDs” and then hit the big orange button GO.
Go Daddy works quickly. You will receive 2 lists: one for unavailable domain names, and one for the available domain names you desire. Compare the available domain names to the traffic numbers and the level of competition. Then choose the one you want to build your website around. You should choose a name with at least a few thousand searches per month, and moderate or lower competition.
Domain Names
It’s time to buy a domain. You have a number of options to purchase and register your domain name. Go Daddy is a great registration service. You may also want to register your domain using the hosting service you use. Hostgator Blue Host and Host Monster provide a wide range of hosting options, as well as domain registrations and purchases. This is very common. You can register with one service, and point your nameservers to another. Many web designers register sites with GoDaddy, but host them with Hostgator and Blue Host.
The price of your domain name depends on the ending you choose (.com,.info or.net) as well as the length of ownership. You can have ownership for as little as one to five years. It is easy to renew your domain name. The name is yours as long as you pay the registration fee. It is usually not financially prudent to buy a long-term ownership until you determine if the site is profitable. You can purchase the domain name for one or two years to see if it is making money and getting traffic.
Pitfalls and traps
If you want people to find your website, they will need to be able to see it. Search engines will help them find your site. These search engines can be difficult to use. Make sure you do your research and find out what keywords are used in your area. Then, buy the domain. Avoid using too many long or cute domain names. They have a slim chance of appearing on page 1 or 2. Do not be afraid to use.info,.net and other domain names endings. No matter what the name tail, a good domain name and a well-designed website will rank well in search engines. There are approximately 20 billion websites online, but you can make your site stand out by doing your research and choosing the right domain name.
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